The Market Trending Toolkit for Social Media Monitoring

One of the key steps when it comes to learning digital marketing is social media management. But in today’s world, nothing is difficult anymore. There are many tools that are there to make the task easier for you. But the key is to know about these tools, and then learn how to use them. Luckily, the latest Google digital marketing series will provide you with the best chance to sharpen your skills. They teach you how to optimally integrate tools in your journey to become a seasoned social media specialist.

So join us as we explore through the toolkit of a social media expert:

Agorapulse

This platform’s main purpose lives up to its name; keeping a brand’s social media mentions pulse going. They have features that help you monitor and listen to get a better sense of the audience. This allows the brand to align their campaigns according to what the masses want to hear and see.

While many brands suffer from overflowing comments on their social media. This platform helps you filter through them with ease. It allows you to set parameters to help remove any unwanted words or phrases. Moreover, another cool feature they offer is that they keep an eye on your competitor. This includes any negative mentions of your competitor allowing you to benefit from it.

HubSpot

HubSpot is a famous platform amongst many, especially their CRM features. And if you’re one of those who use it, then check out their social media monitoring tools. Their platform works like many others, tracking interactions, content, and engagements. But what gives them an edge is their sales CRM. This tool allows you to tally your highest performing content against social interactions and sales. Thus, helping you increase your social media’s overall ROI.

Zoho Social

Zoho, just like our previous platform, has a famous CRM software. This comes with their complimentary social media monitoring tool. While this platform has all the standard tools, their custom dashboard makes them stand out. Having a custom dashboard allows you to play around with all sorts of things. This includes hashtags, profiles, different platforms and much more. Thus, allowing you to have a more in-depth view of your social performance. Mention This tool is as straightforward as it gets. You probably understand by its name about what it does. It has a simple function, to track @mentions for your brand. This platform claims to monitor over one billion sources for your brand. Tracking everything from comments, posts, and mentions for you. While the more famous market players might find it too much to deal with. So Mention offers filters to keep the results to what really matters. Another useful feature that they offer is their mention tracker. This calculates your brand’s mention volume on social media helping you avoid a crisis or claim an opportunity.

Keyhole

If you’re looking for the next big influencer for your brand’s PR package, this is the right place. Keyhole provides the perfect platform for brands to find influencers to work with. Keyhole is all about helping brands find cool people to team up with, like influencers. It looks for them by searching for keywords and hashtags automatically. If someone important is talking about things that matter to a brand, Keyhole finds them. The tool also looks at hashtag numbers to show which accounts and posts are making a big impact. Do you wish to start a career in Digital Marketing but need a starting point? Here’s The Roadmap to Launch Your Digital Marketing Career for you!

Hootsuite

Meet Hootsuite, a cool tool that keeps an eye on all the big social media places. It's super easy to use and lets you set up searches for things you care about. Check out what's happening quickly and focus on important stuff like trends and what people are saying about you. Moreover, it includes your interests using words, hashtags, locations, or specific users.

You can do all this for free with Hootsuite's basic plan. But if you want fancy details about who's looking at what. Then you can try their pro plan free for a month. For more advanced social listening, there's Hootsuite Insights. It's not just a tool. Rather it's almost like having a superhero ear to the ground, listening to millions of online talks right away.

Brand24

Let's talk about Brand24 – it's like having a super-powered ear to catch all the talk about your brand online. It tells if people are saying good or not-so-good things about your brand. Moreover, it'll shoot you quick messages when someone mentions you on social media. But that's not all – it's like a detective for popular hashtags related to your brand. One cool thing it does is keep an eye on when lots of people are suddenly talking about you. So you’ll always know what's buzzing. And there's this neat summary thing that helps you see how your brand is doing in the news each week.

Atribus

Atribus is like a super smart tool that pays close attention to what people say on social media. It helps brands find out what customers really want by looking at their conversations and data. The tool is good at spotting common problems in any industry by figuring out if people are happy or not. This way, other brands can see what issues there are and try to help out. Atribus can even tell if someone is complaining or just asking a question, making it even more handy.

RivalIQ

Guess what? RivalIQ is all about helping brands check out what their business competition is up to. It looks at how well a brand is doing compared to others and gives them a heads up on changes. The cool part about RivalIQ is that it sends you quick alerts in real-time. So, you’ll know if a competitor changes their social media bio or turns a regular post into an ad. These alerts help you figure out what your competition is doing with their promotions and campaigns.

Conclusion

Overall, surfing the digital marketing landscape is easier with social media management tools. Upscend certificate programs offer a chance to sharpen these skills. From Agorapulse's comment filtering to HubSpot's unique CRM integration, each tool brings value. Zoho Social's custom dashboard stands out. While Mention tracks brand mentions efficiently, and Awario offers continuous monitoring. Keyhole focuses on influencer discovery. While Hootsuite provides a user-friendly interface, and Brand24 detects sentiments. Atribus delves into customer conversations, while RivalIQ aids in competitive analysis. These tools are important to get insights and drive the most social media audience.